2. How To Create A Social Media Strategy To Drive ... - Facebook for Business 48% of marketing professionals believe that content created by customers can help humanize their marketing. Your UGC marketing strategy will be incomplete without republishing your audience's content on your own social channels and website. In the online world, user-generated content (UGC) has become an effective form of engagement, allowing brands to connect with their customers organically. Why GoPro's UGC is the gold-standard. For example, GoPro's sponsorship of Felix Baumgartner's jump from space in 2012 allowed footage from the camera in his helmet to be live streamed around the world, giving viewers a sense of the product's capabilities. The link in the caption leads to the brand's eCommerce store, enabling customers to start shopping instantly. Distribute your UGC. Running a contest can help spark that much-needed buzz about your brand. Here's a brief overview of the key parts of its UGC strategy. Selection of quality content from the submission and then using it on website and other social media platforms provides social recognition to the users. Conclusion. 1 - Start challenges with lucrative incentives GoPro. Here are some ways to source consumer-created content. GoPro has seen huge success on social media. Saving any high-quality content. To better exemplify the power UGC has of connecting brands and people, let's take a look at some convincing use cases. How Could Gopro Improve Its Strategy? Customers can watch skiers descend mountains and cliff divers all day long . 79% of customers think UGC significantly influences their purchasing decision. But the combination is especially effective since the UGC is made possible by the product GoPro is aiming to drive awareness for. His objective was to create a product that could capture the . 85% of consumers find UGC more influential than branded content and 79% watch UGC before making a purchase. The reason GoPro's UGC is the gold-standard of this strategy is partly down to the product itself. The human resources are the most important assets of an organization. How could GoPro improve its UGC strategy? Starting Your UGC Strategy. Goals: Awareness and loyalty, which, like with any strong UGC program, are linked. GoPro founder and CEO Nick Woodman can't be ousted, since he's the top shareholder and still owns about a third of the company's shares. GoPro's marketing strategy embraced user-generated content because it allows for free high-quality content but also it helps customers to feel that they are part of a great community of sports enthusiasts. Doing this will make customers realize that these UGCs are not bais and will be more motivated to make purchases by . With UGC, you get to show off your products and services to users in an honest and organic way. The brand has been long renowned for its successful UGC-focused strategy to tap their loyal customers to become brand advocates by encouraging them to share positive brand .
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