To interact is to build a relationship with the consumers of your products and services. This paper discusses and critically reviews the causes and consequences of global standardization and local adaptation of marketing strategies. Innovation culture attracts top talent. Advantage and Disadvantages of Adaptation Essay Example The adaptation strategy is geared towards meeting the needs of the market, planning all business activities with the aim of efficiently meeting the specific needs and respecting the values of local consumers. An experienced translation agency will provide professional translators that can handle cultural adaptations with ease. We leverage a checklist to identify cultural red flags that can hinder how well your message resonates with the audience you are trying to reach. Marketing incentives (the attributes of product, price, distribution, and Though Russian national culture was depicted as unique with a great number of peculiarities, in the industries, analyzed in this paper, the connection between marketing strategy adaptation and uncertainty avoidance, and marketing strategy adaptation and dimension of collectivism for fast moving consumer goods was proved statistically. This product adaption refers to the process of modifying the existing products in order to reach to each market. What is Innovation Culture? Take Your Company to the Next Level Culture And Global Marketing - SlideShare This study examines how export manager cultural intelligence (CQ) affects the relationship between marketing-mix adaptation and export performance. Journal of Research in Marketing Volume 3 No.1 August 2014 Comparison on the Impact of Standardization and Adaptation on International Marketing Shanon Yap Phui Wei1 Rashad Yazdanifard2 1,2 Center of Southern New Hampshire University Programs HELP College of Arts and Technology, Kuala Lumpur shanon_ypw@hotmail.com1 rashadyazdanifard@yahoo.com2 Abstract- Study of the transformation of marketing .